Rabbit Farming Gains Momentum in Southern Thailand

According to a report by Khaosod Online on August 3, 2026, a farmer in Trang province has successfully transitioned his operations to focus on meat and ornamental rabbit breeding. Mr. Navee Jan-krachang, 52, began this venture in 2022 after previous attempts at goat and guinea pig farming proved less viable.

Operating at Kor-Kan Farm, he currently raises New Zealand White and Giant breeds, which are noted for their rapid growth and ease of care. The farm produces over 100 rabbits per month. Meat rabbits typically reach a market weight of at least 2.5 kilograms within three to four months. These are sold for between 200 and 350 baht per head, a price point reported to be double that of pork.

For residents and visitors in Southern Thailand, this shift highlights a growing niche in local agricultural markets, potentially influencing regional food supply chains. While the farm has established a consistent production cycle, the long-term scalability of rabbit meat as a mainstream protein source across the broader Thai market remains to be confirmed. The success of this model suggests that small-scale, specialized livestock farming continues to be a significant source of supplemental income for rural Thai households.