General
‘Ultra Smooth’ Trend Drives Surge in Thai Gelato Demand
A viral 'Ultra Smooth' trend has significantly boosted gelato interest in Thailand, with Grab reporting a 600% increase in search volume and a 70% rise in ice cream orders.
According to a report by Prachachat Business, the 'Ultra Smooth' trend has triggered a notable shift in consumer behavior across Thailand. Data released by the delivery platform Grab indicates that over the past two weeks, search queries for 'gelato' have surged to six times their usual volume. Furthermore, the platform recorded a 70% increase in total ice cream orders during the same period.
Regarding flavor preferences, chocolate remains the top-selling choice among consumers. Meanwhile, pistachio has emerged as a rapidly growing favorite, gaining significant traction in the market. Jirakit Kwangsuksathit, a senior executive at Grab, highlighted these figures as evidence of the trend's impact on local consumption patterns.
For residents and travelers, this trend suggests a heightened availability and popularity of premium ice cream and gelato options across major delivery networks. While the data confirms a clear spike in interest and sales, it remains to be seen whether this 'Ultra Smooth' phenomenon will sustain long-term growth in the dessert sector or if it is a temporary spike driven by social media influence. Those looking to explore local dessert trends may find a wider variety of artisanal gelato shops currently capitalizing on this increased demand.
Translated from Thai.
SawaLife is not a news organisation. We classify and translate source material using automated processing and editorial controls; the original publication remains the authoritative context.