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AFC Opposes FIFA’s Plan to Sell World Cup Commercial Stakes

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The Asian Football Confederation has formally rejected FIFA’s proposal to privatize a portion of its commercial operations, citing concerns over the sale of World Cup equity.

The Asian Football Confederation (AFC) has publicly declared its opposition to a FIFA proposal aimed at selling a 20% stake in a new commercial entity, 'FIFA Forward Enterprise' (FFE). According to a report by Khaosod Online, FIFA President Gianni Infantino intends for this entity to manage lucrative World Cup and Club World Cup assets, including broadcasting rights, sponsorships, ticketing, and merchandise. FIFA aims to retain an 80% majority stake while selling the remaining 20% to private investors, a move projected to generate approximately $4.2 billion USD.

Despite FIFA’s assurances that this model would increase financial support for member nations, regional football organizations remain skeptical. Furthermore, U.S. media reports have linked the investment firm Thrive Eternal, led by Joshua Kushner, to the potential deal, raising questions regarding the transparency of the private equity involvement.

For residents and travelers in Thailand, this development highlights potential shifts in how major sporting events are managed and commercialized globally. While the financial implications for the sport are significant, the proposal is currently facing strong resistance. It remains to be confirmed whether FIFA will proceed with the FFE model despite the opposition from regional confederations or if the plan will be revised to address these concerns.

Translated from Thai.

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