Events
Sena Hoy Launches New Noodle Venture Following Business Shift
Thai entertainer Sena Hoy is pivoting to a new noodle brand after stepping away from his previous business, while addressing rumors regarding his relationship with Willy McIntosh.
Thai entertainer Kiatisak 'Sena Hoy' Udomnak has announced plans to launch a new noodle brand, marking his return to the culinary sector shortly after ending his management role at the 'Bua Lai Tom Yum' noodle chain. The announcement was made during his appearance at the 'Preawpak Festival 2026: Delicious Every Bite, Happy Everyone' event held at The Mall Lifestore Bangkapi.
In addition to his upcoming noodle project, Sena Hoy is currently managing his new business, 'Hosomi,' located at the Maruay Plaza market. During the festival, he also addressed public speculation regarding his friendship with long-time collaborator Willy McIntosh. He clarified that there is no resentment between them, dismissing rumors that he felt slighted by a lack of communication from his friend.
For residents and visitors, these developments highlight the ongoing evolution of the local celebrity-led dining scene in Bangkok. While Sena Hoy has confirmed his commitment to these new ventures, specific details regarding the official opening date and the exact location of his new noodle shop remain to be confirmed. Fans and food enthusiasts are encouraged to monitor his social media channels for further updates on the launch of his latest culinary brand.
Translated from Thai.
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