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Mini Millennium Auto Launches 'The Ultimate Urban Escape' Campaign
Mini Millennium Auto has partnered with CAMP STUDIO to transform its Ekkamai showroom into a camping-themed lifestyle space.
Mini Millennium Auto, an official distributor of Mini vehicles in Thailand under Millennium Group Corporation (Asia), has announced a new collaboration with the premium outdoor lifestyle brand CAMP STUDIO. Titled 'The Ultimate Urban Escape – A Perfect Life of Freedom,' the campaign aims to bridge the gap between urban living and nature for younger generations.
As part of this initiative, the Mini Ekkamai showroom has been redesigned to feature curated displays from CAMP STUDIO. Visitors can explore various outdoor setups, including premium camping furniture and rear-of-vehicle coffee drip stations, intended to serve as inspiration for travel enthusiasts.
For residents and travelers in Bangkok, this transformation offers a unique look at how automotive retail spaces are evolving into lifestyle hubs. While the showroom now serves as a meeting point for camping enthusiasts, it remains to be confirmed how long these specific displays will remain on-site or if similar installations will be rolled out to other Mini Millennium Auto locations across Thailand. Those interested in the specific camping gear or vehicle customization options showcased should contact the Ekkamai branch directly for further details.
Translated from Thai.
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