Tourism
Centara to Launch Luxury 'Reserve' Property in Krabi This December
Centara Hotels & Resorts is investing billions of baht to rebrand its Krabi property into a luxury 'Centara Reserve' resort, scheduled to open in late 2026.
According to a report by Prachachat Business, Centara Hotels & Resorts is expanding its luxury portfolio with the upcoming launch of 'Centara Reserve Krabi.' The company is investing several billion baht to renovate the existing Centara Grand Beach Resort & Villas Krabi, transforming it into the brand's second 'Reserve' property. The project is slated for completion and opening in December 2026.
This strategic move is designed to align with the evolving landscape of Thailand’s tourism sector, which is increasingly targeting high-end travelers seeking premium experiences. For residents and travelers, this rebranding signifies a shift in the local hospitality market toward more exclusive, luxury-oriented accommodations in the Krabi region.
While the company has confirmed the investment and the target opening date, specific details regarding the final room configurations, updated amenities, and the exact operational timeline for the transition period remain to be confirmed. Potential guests should monitor official announcements from Centara for updates on booking availability and the full scope of the new luxury offerings.
Translated from Thai.
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