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FIFA President Confirms Plan to Sell Minority Stake in Commercial Subsidiary

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Gianni Infantino has reaffirmed FIFA's intention to sell a minority stake in a new commercial entity despite significant opposition from major football confederations.

According to a report by Khaosod Online, FIFA President Gianni Infantino has announced that the organization will proceed with plans to sell a minority stake in a new commercial subsidiary, FIFA Forward Enterprise (FFE). This entity is intended to manage commercial operations for future men’s and women’s World Cups. FIFA aims to establish FFE with a valuation of $20 billion, offering up to 20% of shares to external investors to raise approximately $4.2 billion.

The proposal has faced strong resistance from several major governing bodies, including UEFA, CONCACAF, and the Asian Football Confederation (AFC), with some suggesting potential boycotts of future World Cups if the plan moves forward. In response to the backlash, Infantino emphasized that the move does not constitute 'selling football,' as some critics have claimed. He stated that FIFA remains committed to an open and democratic consultation process to ensure member associations have a voice.

For residents and travelers in Thailand, this development is primarily a matter of international sports governance. While it does not directly impact daily life, the potential for friction between FIFA and regional confederations like the AFC could influence future tournament logistics or regional football administration. It remains to be confirmed how FIFA will address the specific concerns of the opposing confederations and whether the proposed consultation process will lead to any modifications of the current investment plan.

Translated from Thai.

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