Tourism
Central Group Enhances 16 Malls to Attract South Korean Tourists
Central Group is leveraging Thai food as a 'soft power' across 16 shopping centers to appeal to the growing number of South Korean visitors.
According to a report by Prachachat Business, Central Group is implementing a new strategy to capture the interest of South Korean tourists by highlighting Thai cuisine as a key attraction. This initiative is being rolled out across 16 of its shopping centers, following a notable increase in South Korean visitor traffic at several specific locations.
Key sites experiencing this surge in interest include Central Pattaya, Marina Outlet, Central Chiang Mai, and Central Chiang Mai Airport. Phattra Trapyaprapha, Assistant Managing Director of the shopping center business division, indicated that the company is focusing on these 'soft power' elements to better align with the preferences of Korean travelers.
For residents and travelers, this development suggests that these 16 locations may soon feature enhanced dining experiences or promotional activities centered around Thai culinary culture. This could provide more diverse options for those looking to explore local flavors within a convenient retail environment.
While the company has identified these 16 branches as part of the current strategy, it remains to be confirmed which specific culinary programs or events will be introduced at each individual location. Travelers planning to visit these malls may wish to check local listings for updates on specific food-related promotions or cultural activities as they are officially announced by the respective shopping centers.
Translated from Thai.
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