Economy
Ajinomoto Thailand Unveils 2026 Strategy Focused on Food Innovation
Ajinomoto Thailand has announced its 2026 business roadmap, emphasizing health-focused food solutions and new support programs for local restaurant operators.
According to a report by Khaosod Online Thailand, Ajinomoto (Thailand) Co., Ltd. has outlined its strategic direction for 2026. The company aims to position itself as a 'Trusted Well-Being Partner' for the Thai public, leveraging its 'AminoScience' expertise to develop food and nutrition solutions. This initiative is centered on the corporate philosophy of 'Eat Well, Live Well.'
As part of this strategy, the company is launching 'Ajinomoto Koo-Raan,' a new solution specifically designed to support Thai restaurant operators and chefs. This move follows a strong fiscal performance in 2025, during which the company reported total revenue of 34 billion baht. The company maintains a dominant market position, with its 'RosDee' seasoning brand holding approximately 90% of the market share.
For residents and travelers, this development highlights the continued evolution of Thailand’s food industry, where major manufacturers are increasingly focusing on health-conscious innovations and professional support for the local culinary sector. While the company has confirmed its 2026 strategic goals and the launch of the new restaurant support program, specific details regarding the full rollout of 'Ajinomoto Koo-Raan' and its long-term impact on local food prices or availability remain to be seen. The company continues to emphasize its role in contributing to the well-being of the community through its established product lines.
Translated from Thai.
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