South Korean Media Reports Decline in Thai Tourism

According to a report by Matichon Online published on July 31, 2026, South Korean media has observed a sharp decline in the number of Thai tourists visiting the country. The reports attribute this downward trend to two primary factors: a contraction in the purchasing power of Thai travelers and a growing movement to boycott South Korea as a travel destination.

This boycott sentiment is largely linked to persistent frustrations regarding the strict and often unpredictable nature of South Korean immigration (K-ETA) screenings. Many Thai travelers have expressed concerns over being denied entry or facing rigorous questioning at the border, which has negatively impacted the country's reputation as a welcoming destination for Thai citizens.

For travelers and residents, this trend suggests that the current climate for Thai nationals visiting South Korea remains challenging. Those planning trips should be aware that immigration scrutiny remains a significant point of contention. While the economic factors mentioned in the reports reflect broader financial conditions, the social sentiment regarding border control is a specific issue that continues to influence travel decisions. It remains to be confirmed how South Korean authorities might address these concerns or if the decline in tourism will lead to any formal policy adjustments regarding entry requirements for Thai passport holders.