Economy
MAGURO Group Announces Expansion Plans for Second Half of 2026
Restaurant operator MAGURO plans to open 20 new branches across Thailand, introducing a new shabu brand to provincial areas and a premium conveyor-belt sushi concept to Bangkok.
According to a report by Prachachat Business, the restaurant operator MAGURO has confirmed its strategy to accelerate business growth during the second half of 2026. Despite concerns regarding sluggish consumer purchasing power, the company intends to proceed with its plan to open 20 new branches.
For residents and travelers, this expansion introduces two distinct dining developments. In provincial areas, the company will debut its 'HitoriShabu' brand, marking a strategic move to capture markets outside of the capital. Meanwhile, in Bangkok, MAGURO is launching 'Kaiten Sushi Ginza Onodera,' a premium-mass conveyor-belt sushi concept. This initiative aims to address a specific segment within the 5-billion-baht conveyor-belt sushi market.
While the company has set a clear target for branch expansion, specific locations for these new outlets and the exact timeline for each opening remain to be confirmed. The success of this strategy will depend on how well these new concepts resonate with local diners amidst the current economic climate.
Translated from Thai.
SawaLife is not a news organisation. We classify and translate source material using automated processing and editorial controls; the original publication remains the authoritative context.