Law
Owner of 'Jarit Thai' Shop Issues Public Apology Amidst Legal Dispute
The owner of the Lanna clothing brand 'Jarit Thai' has apologized to the people of Phrae following a high-profile public dispute with her ex-husband.
On August 6, 2026, Ms. Supitcha, the owner of the Lanna-style clothing shop 'Jarit Thai,' spoke to Khaosod Online to address a series of public controversies involving her former husband, known as 'Panpon.' The dispute, which has gained significant traction on social media, encompasses various legal and personal issues, including business ownership rights, the use of product imagery, the unauthorized use of AI-generated modifications of photos, and child custody arrangements.
Ms. Supitcha issued a formal apology to the residents of Phrae province, acknowledging that her previous comments in a video clip regarding the local population were inappropriate and driven by emotional distress. She admitted that her recent interactions in social media comment sections were overly reactive and stated her intention to cease further online debates, opting instead to let legal processes resolve the conflict.
Regarding allegations of infidelity, Ms. Supitcha denied that a third party mentioned by her ex-husband was a close friend or romantic partner, noting that they did not attend the same school or university. She further clarified that leaked chat logs do not constitute evidence of an affair. For residents and visitors, this situation highlights the complexities of digital reputation management and the intersection of personal disputes with business operations in Thailand. The matter remains ongoing, with legal proceedings expected to determine the final outcome of the various claims.
Translated from Thai.
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