Technology
Roojai Celebrates 10 Years with AI-Driven Expansion Plans
Digital insurer Roojai marks a decade of operations in Thailand, announcing plans to leverage AI for health and non-motor insurance while targeting a 6% share of the auto insurance market by 2030.
On August 6, 2026, Roojai, a digital insurance provider, celebrated its 10th anniversary in Thailand. According to Khaosod Online Thailand, CEO and founder Nicolas Faquet highlighted the company's evolution from an online broker in 2016 to a fully licensed non-life insurer. The company currently serves over 370,000 customers and has expanded its operations into Indonesia.
For residents and expatriates in Thailand, this development signals a continued push toward digital-first insurance services. Roojai reported a strong financial performance for the first half of 2026, with 1.6 billion baht in total premiums and a net profit of 212 million baht, maintaining a Capital Adequacy Ratio (CAR) of 520%. Looking ahead, the company intends to utilize artificial intelligence to enhance its service efficiency and broaden its portfolio to include health and non-motor insurance products. Furthermore, Roojai has set a strategic goal to capture 6% of the Thai auto insurance market by 2030.
While the company has outlined its growth trajectory and technological focus, specific details regarding the rollout timeline for new health insurance products and the exact AI-driven features to be implemented remain to be confirmed. The company continues to emphasize its mission of providing accessible and reliable insurance solutions through its direct-to-consumer model.
Translated from Thai.
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