Thailand’s Mother’s Day Spending Growth Slows in 2026

According to a report from Prachachat Business, the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce has released its projections for Mother’s Day 2026. The data indicates that total spending across Thailand is expected to reach 11.139 billion baht. This represents a growth of only 0.7%, a notable deceleration compared to the 1.9% growth observed in the previous year.

For residents and travelers, this trend highlights a cautious economic environment. The report suggests that many individuals are tightening their budgets and reducing travel to other provinces, largely due to concerns regarding the cost of living and existing financial burdens. Most consumers intend to maintain their spending levels rather than increase them, reflecting a limited recovery in overall purchasing power.

While these figures provide a snapshot of consumer sentiment, it remains to be seen how these spending habits will impact the hospitality and retail sectors in popular tourist destinations outside of Bangkok. The data serves as an indicator of current domestic economic caution, which may influence the availability of seasonal promotions or the intensity of local festivities during the holiday period.