Thai Influencers Launch Campaign to Combat Online Scams

On August 6, 2026, Khaosod Online reported that the Thai Media Fund, in collaboration with CHANGE2561, has launched a new project titled 'Think Before You Click' (กดให้คิด คลิกให้ชัวร์). The initiative features a series of events called 'CYBER SAFE ON TOUR,' which aims to empower Thai youth to act as leaders in breaking the cycle of cybercrime.

Well-known Thai influencers, including Sombatsorn 'Tue' Thirasaroch and Panuphan 'Japan' Janjuea, are participating in the campaign. The project focuses on building digital immunity by encouraging participants to create creative media content that warns others about deceptive online tactics. The goal is to prevent individuals from falling victim to scammers who exploit gaps in digital security to trick people into performing unintended online transactions.

For residents and travelers in Thailand, this campaign highlights the ongoing national effort to address the prevalence of online fraud. While the initiative provides tools for digital literacy, it remains to be seen how effective these youth-led awareness efforts will be in reducing the overall volume of cyber-related financial crimes in the country. Those living in or visiting Thailand should remain cautious regarding unsolicited online requests and verify the legitimacy of any digital transactions, as the threat of sophisticated online scams continues to be a significant concern for the public.